A very important thing to do for any company doing business in China, is to register their trademarks. A case that highlights the importance of registering trademarks, is the case between Apple Computer and Proview Technology Apple Computer lost a trademark dispute over the iPad name, against Proview Technology. Apple claim ownership of the iPad name and based its claim on agreement from 2006 between Proview and Apple, to buy the iPad name. Proview had registered a trademark to the iPad name in 2000; this case shows that China is a first to file country. Dan Harris from China Law Blog, explains how he helps a foreign company that wants to buy back a trademark from a Chinese company, first they find out more details about the Chinese company and what they use the trademark for. Following the research they get a Chinese person to call the company with an offer, according to Dan Harris, if a lawyer calls the company it will drive up the price. The best way for a company to protect its trademarks is register it as soon as possible.