Tag: emerging market
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| boss |
| Nike to expand in China |
| 2011.10.11 19:02:33 | |
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Nike CEO Charlie Denson has stated that Nike will continue to invest heavily in the the world's most populous country, China. China, as the world's top sportswear manufacturer hopes to double sales in China by 2015. Although the U.S. and Europe are in risk of a double-dip in their economies, Nike is not hesitant about it's business expansion as it will focus on the 'emerging market' of China, Denson said in an interview with Xinhua News. The year 2011 marks the 30th anniversary of Nike's operation in China. It had taken the Portland, USA based company 26 years to acquire 1 billion dollars of revenue in China but it only took them 4 years to double it. Now China has become Nike's largest market outside of the United States. Nike has over 7.000 retail stores in China and the future plans are to expand even further throughout China within the next couple of years. CEO, Charlie Denson expressed in his interview with Xinhua News; "I think when you look at the overall trade and labor markets around the world, China continues to be a very viable resource, and we continue to manufacture a lot of our products in China," he said. He further explained that in order for Nike to maintain their flexibility of dealing with the changing economic and trade environment of today, Nike has to continuously look for a diverse portfolio of manufacturing countries. Tags: emerging market | Charlie Denson | Nike in China Hits: 466 | Read more... |
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| Pharmaceuticals Increase Their China Focus |
| 2011.03.27 21:57:03 | |
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The market for pharmaceuticals and other healthcare is growing fast in China and many multinationals are increasing their efforts in order to tap into this market. Bayer HealthCare (BHC), a subsidiary of Germany’s Bayer AG, recently announced that it is moving its general medicine HQ to Beijing in order to speed up the decision making process and allow for more efficient product launches in China. Furthermore BHC has chosen to strengthen its sales force by adding 1000 employees and to regionalize their China operations by dividing the market in three regions; central China, western China and southern China, which will enable BHC to be even more customer focused and help stay close to front-line employees. According to IMS Health, China is now the third largest market in the world for pharmaceuticals behind the US and Japan. It is expected to grow between 25 and 27 percent in 2011, to more than $50 billion and to double by 2013-14. Bayer AG, Pfizer and other multinational pharmaceutical companies have all pointed to China as the most important of their emerging markets. Tags: Pharmaceutical | multinationals | china | Bayer | emerging market Hits: 395 | Read more... |
